The more the cosmetics industry evoluates, the more special terms and words are being used to convince consumers of how highly technological products can be.

One of the things I regularly come across is the idea of “self-adapting” or “intelligent” products. Ever heard of them? I suppose you have!

Meaning: products that “follow your skin cells rhythm” or “adapt themselves to your skin’s needs”.

Like anti-ageing creams or serums that know when your cells need a cetain substance and will deliver it on command. Or a cream or make-up product designed for a “combination skin” (parly oily/partly dry), that will hydrate the dry parts while mattifying the oilier zones.

Foundations or tinted creams that have a “self-adapting color”. Meaning that whatever your skin tone, the product will be right for you, because it will automaticlly match the colour of your skin.

Get back on your feet, PLEASE!

There is NO SUCH THING  as self-adapting, intelligent or whatever the cosmetic industry wants us to believe. Stop taking consumers for being stupid and focus on the science behind formulations.

Cosmetic science and dermo-cosmetology have been through a HUGHE development in the past ten, say twenty years. Ingredients have been PROVEN to work. That’s what it is all about.

Focus on what is good, make lovely, really skin-improving cosmetics and forget about all that crap. You don’t need that.  Thank you.

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.