Helena Rubinstein (1870-1965) is considered to be one of the most important women in the history of the cosmetic industry. She and her “collegues” Estée Lauder and Elizabeth Arden made a real change in the development and marketing of luxury cosmetic products. The brand now belongs to the l’Oréal Group.

“Care-In-Lotion, skin perfecting lotion – refined pores & texture – radiant skin tone – anti-cellular and anti-environmental pollution”.

“Even when invisible, this impurities accumulate, accentuating the visible signs of ageing”.

Helena Rubinstein

Ingredients: aqua/water, glycerin, butylene glycol, oryza sativa (rice) extract, PEG-60 hydrogenated castor oil, bis-PEG- 18 methyl ether dimethyl silane, potassium hydroxide, carbomer, glycolic acid, sodium hyaluronate, adenosine, hydrolyzed rice protein, hydroxyethylpiperazine ethane sulfonic acid, tetrasodium EDTA, dextrin, faex extract / yeast extract, methylparaben, phenoxyethanol, chlorphenesin, linalool, benzyl alcohol, benzyl salicylate, parfum / fragrance.

Lives up to its name by its immediate and intense moisturzing effect. Although the ingredients lists mentions glycolic acid, this ingredient seems too far back in the ingredients list, to have an exfoliating (peeling) effect on skin. Glycerin and hyaluronic acid are powerfull hydrators and rice protein has skin soothing properties. It is also said to improve skin elasticity and according to one study it should prevent the breakdown of collagen and function as an anti-oxidant (cell protector). Yeast extract is a source of bèta-glucan and has anti-oxidant as well as skin soothing properties.

Texture: gel-like fluid, slightly perfumed.

All skin types. Dry skins will love this.

How to use: after cleansing, before a serum or a cream. Apply with fingertips (or hands). Cotton pads don’t work so well with this type of texture and make you use too much.

Plus: very nice to use, gentle and very moisturizing. Several good active ingredients.

Minus: price range, if you have a limited budget.

Available in most perfumeries.



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