Clinique was launched in 1964 by the Estée Lauder Company and is built around its 3 steps – 3 minutes – twice a day  principle. In those days, it was introduced as a breakthrough dermatological skin care system.

The 3 steps are :

  • Wash with soap
  • Exfoliate with a Clarifying Lotion
  • Moisturize with DDML hydrating emulsion, where needed.

In order to dertemine the client’s skin type and product needs, Clinique uses the “Clinique Computer”, which consists of a question list. Four skintypes are distinguished (I to IV).

Make-up should be removed before using the 3-step system. Clinique has a wide range of make-up removers to choose from.

Clinique products are fragrance free.

Liquid Facial Soap Extra Mild is the liquid version of step 1 for very dry and dry skins.


Ingredients: water, caprylic/capric triglyceride, glycerin, olea europaea (olive fruit) oil, butylene glycol, phenyl trimethicone, cucumer sativus (cucumber) fruit extract, hordeum vulgare (barley) extract, heliantus anuus (sunflower) seedcake, dimethicone, sodium hyaluronate, tocopheryl acetate, dipotassium glycyrrhizate, cholesterol, sucrose stearate, sucrose, caffeine, PPG-20 methyl glucose ether, urea, sodium pca, linoleic acid, propylene glycol dicaprate, chamomilla recutica (matricaria), pentylene glycol, polyquaternium-51, trehalose, caprylyl glycol, ammonium acryloyldimethyltaurate/VP copolymer, phenoxyethanol.

Clinique does not test on animals.

Liquid facial soap is not a soap. This is a good thing, because in my opinion, no soap – even mild – should be used on your face. Ever. Soap is drying, just like most foaming products, so I think you should stay far away from it. But this product is lovely !

This formula, without sulfates (foaming) or soap, is rather a cleansing milk, that can be used by all skin types, if you ask me. From very dry to oily. Glycerin, olive oil, hyaluronic acid (!), urea and sodium PCA make sure your skin is being pampered with moisture while cleansing. Cucumber extract and chamomile calm skin and prevent irritation. Use as a morning cleanser or a second cleanser in the evening if you wear make-up (or sunblock). I wouldn’t recommend it for make-up removal. Clinique doesn’t advise you to do so, by the way.


Texture: in between a milk and a gel, very refreshing. Fragrance free.

Plus: soothing, gentle, ok for all skin types, oily/sensitive included.

Minus: there is no fragrance, in case you like a bit of aroma,  but this can be a plus also.

Natural? No, but some good skin-identical ingredients and plant extracts.

How to use: second cleanser, after make-up removal. Morning cleanser.

Suitable for both men and women and anyone who has problems/sensitivities when using fragranced products.

Available in most perfumeries and department stores.


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